All case studiesProfessional Teams & Leagues
A Regional Professional Hockey League
Rebuilt a nine-team league's league-wide ticketing and season-membership platform ahead of a traffic-heavy opening weekend.
4 months, from discovery to opening-night launch
The Challenge
The league's existing ticketing system was a patchwork of team-by-team vendor integrations that couldn't share inventory or member data. Season-ticket on-sales routinely crashed under load, and front-office staff across nine teams had no shared view of league-wide attendance trends.
Our Solution
We designed and built a unified ticketing and membership platform on a shared data layer, with team-specific storefronts and a league-wide analytics dashboard. Infrastructure was load-tested to 50x expected on-sale traffic before launch, with autoscaling and queueing built in for high-demand releases.